Can Charts Change Behavior?
We are currently running a study to determine how and when charts can change behavior. We will share our findings here when we have them.
What Do We Already Know?
Lots of folks have already done a good amount of research on the effectiveness of infographics and data visualization.
Who Is Behind This Project?
We are data viz enthusiasts who want answers to our burning questions. It certainly helps that we both have graduate degrees in psychology.
Overall, we believe infographics will have a better chance of changing behavior if they include a clear call to action. Here are some of our favorite examples and inspiration.
Alicia F Bembenek