Can Charts Change Behavior?
Maybe! We are trying to figure out how and when charts and infographics are more likely to have an impact.
Data collection for our online study began on May 14, 2018. A primary goal is to determine whether an infographic can influence behavior. In addition, we are measuring the general effectiveness of the infographic that was seen. Do participants recall and comprehend information from it? Find it appealing?
Although we are not sharing too many details yet, we will definitely share the study method and results on this website after data collection and analysis has been completed. This will likely be in the fall/winter 2018.
In the meantime, you can check out what others have done to study the effectiveness of data visualizations and infographics. One particularly useful resource is Dr. Catherine Stones' Infographics Literature Review.