© 2018-Present | Alicia F Bembenek, PhD

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Some Backstory

The question of whether charts can change behavior has been on Alicia's mind since fall 2016. That was when she first discovered the field of data visualization. Having a background in social psychology (the study of how and when people are influenced), Alicia thought there *must* be research showing how and when charts change behavior. 

 

But when Alicia searched for evidence she kept coming up short. It is possible that charts cause behavior change, but it is unclear exactly how to make that happen and how to make it more likely to happen. Our current project aims to help others learn how to have a greater impact with their data visualizations and infographics.